Focussing on customer experience
SUMMERSIDE – Oct. 23, 2014 – To succeed when competing with multinational box stores, small businesses must focus specifically on customer experience, providing a truly personalized service, suggested Bernard Beliveau, guest speaker at the Oct. 22 Entrepreneurs’ and Co-operators’ Luncheon in Summerside.
The president of Moncton’s Apropos Marketing Communications, Belliveau noted local entrepreneurs must really get to know their clients, their needs as well as their buying habits and tendencies. Then, they could stand out, for example, by offering local, unique and high-quality products.
Here, Belliveau is seen being thanked for his talk by event sponsors, from left, Tania Bernard, loan officer with CBDC Central PEI; Bonnie Gallant, executive director of RDÉE PEI and representative of the Acadian and Francophone Chamber of Commerce of PEI; and Ève-Alexandra St-Laurent, client service officer with the Wellington Rural Action Centre.
This event was held as part of the Centre Belle-Alliance’s Pumpkin Festival as well as of Co-op and Small Business Weeks.
For more information:
Raymond J. Arsenault
Acadian and Francophone Chamber of Commerce of PEI
(902) 854-3439, poste 231